Practical guides on projections, runway, break-even, lifetime deals, crowdfunding and planning a workload you can keep. Every example shows its maths.
How to start a startup with no money, step by step: cover your own bills, sell before you build, use free tools and protect the hours you have.
Read the guideHow to build startup financial projections from a few honest assumptions: revenue drivers, costs, cash, and the sanity checks investors use.
Read the guideRunway is cash divided by net burn. Learn gross vs net burn, how to calculate runway properly, and five ways to extend it without raising money.
Read the guideBreak-even analysis for startups, in plain words: fixed costs ÷ what each customer leaves after variable costs. Worked examples, churn and founder pay.
Read the guideHow an AppSumo lifetime deal really works: the cash you keep, what lifetime users cost you, what the marketplace checks, and how to protect yourself.
Read the guidePrice a SaaS lifetime deal from the cost of serving each user: cash kept per code, the break-even month, tier limits and the public price rule.
Read the guideWhat an AI app costs per user: actions × tokens per action × price per token. A worked example, the hidden multipliers, and what it means for pricing.
Read the guideBurnout often starts as a planning problem: the plan needs more hours than you have. How to count founder hours like cash and fix overload early.
Read the guidePlan a crowdfunding campaign step by step: pick a model and platform, set a goal that covers every cost, size your list, and build first-week momentum.
Read the guideThe surest way to validate a startup idea is a pre-sale: someone paying before it exists. How to run problem interviews, a waitlist and honest pre-sales.
Read the guideBootstrapping vs venture capital: what each path expects of you, the options in between, and how your own numbers point to the right answer.
Read the guide