Start a new project from a template (AI app, SaaS, agency, course, online store or local service), describe your idea in a few sentences, or begin blank.
Setup asks six plain questions: about you, your product, your price, how you will find customers, your costs, and your goal. Every answer has a sensible default you can keep.
When you finish, Home shows the three answers every founder needs, a cash chart, and next steps built from your numbers. You can change any answer later from “Edit answers”.
Will I run out of money? Shows the first month your cash goes below zero, or the lowest point if it never does.
When do I break even? Shows the first month your profit turns positive and stays there.
Am I overloaded? Compares the hours your plan needs with the hours you have. Under 85% is healthy, 85 to 100% is close to your limit, and over 100% means the plan needs help or automation.
Each answer uses a colour, an icon and a word together, so it never relies on colour alone. Tap any figure to see exactly how it is calculated.
Simple mode asks questions in everyday words and shows a money summary. Expert mode opens every input: channels, plans, costs, team, loans, funding rounds, the full profit and loss, cash flow, balance sheet, KPIs and cap table.
Both modes use the same numbers, so you can switch at any time from the bar at the top of each project page.
One calculation engine produces every figure in the app: charts, reports, proposals and exports. That is why a number in your AppSumo application always matches your cash chart.
Tap any highlighted figure or click a month on a chart to open “How is this calculated?”. It shows the formula in words and the actual numbers that went into it.
Everything is a projection from your assumptions, and the app says so wherever numbers appear. Real results only come from what you enter in Plan vs actual.
A scenario is a copy of your plan with a few changes on top, such as “AI prices double” or “sales are half of what I expect”. Your base plan stays untouched.
Stress tests apply common shocks in one click. Compare up to four scenarios side by side, and apply one to your base plan if you decide it is more realistic.
Each month, enter the revenue you received, what you spent and how many paying customers you have. You can also paste rows from a spreadsheet.
The page shows where you are ahead of or behind plan. If revenue runs well off plan for two months or more, you can create a “matches actuals” scenario in one click.
Numbers you enter here are the only ones the AI treats as traction in proposals.
A lifetime deal sells permanent access for one payment on a marketplace such as AppSumo. It can bring early cash and users, but every lifetime user keeps costing you hosting, AI and support time for years.
The Lifetime deal planner shows cash kept after the marketplace’s share and refunds, the monthly cost of serving lifetime users, the month that cost overtakes the cash, and a recommended cap on codes based on profit and your support hours.
Marketplace terms in the app are seed values marked “check current terms”. Confirm the real split and refund window with the marketplace before you commit.
Go to Redeem a code, sign in, choose where you bought, and paste your code. You can add up to three codes; each one moves you up a tier.
If a code does not work, check for typos and that you picked the right marketplace. Codes that were already used or refunded cannot be redeemed again.
If the marketplace refunds a code, that licence switches off and your tier adjusts to the codes you still have.
AI features use credits: for example a proposal draft uses 5 and a what-if question uses 1. Your plan includes a number of credits each month, which reset on the 1st and do not roll over.
Everything that is not AI, including your plan, charts, scenarios, exports and boards, never uses credits.
If you run out, AI features pause until the reset. Credit packs and bring-your-own-key arrive later.
The AI never types numbers into drafts. It writes placeholders that the app fills from your live plan, so a figure in a proposal always matches your model and updates when your plan changes.
When a fact is missing, such as who is on your team, the draft shows a highlighted gap and asks you, instead of inventing an answer.
Drafts are labelled as drafts, projections are worded as projections, and traction only comes from actual results, validation and pre-sales you entered. In this prototype, the AI is rule-based and labelled “Demo AI”.
Burnout Guard adds up the hours your plan needs each month: building, marketing, admin, maintenance and support. It compares them with the hours you said you have.
When the plan needs more than you have, it suggests costed fixes, such as help docs, an AI help bot, part-time support, a slower roadmap or a cap on lifetime-deal codes, and previews what each one does to your hours and cash.
Weekly check-ins let you record real hours and energy, so the plan learns from how things actually feel.
The Funding Hub lists 20 ways to fund a business, from pre-sales and grants to angels, revenue-based financing and venture capital. It marks what fits your stage, country and goal, and says whether each one gives away equity.
The proposal builder drafts applications for AppSumo, accelerators, grants, angels, VCs, banks, crowdfunding and more. The reviewer scores a draft and lists fixes before you send it.
Country rules are placeholders until verified. Before any equity raise, get legal advice.
The checklist sits in the lifetime-deal planner and in Launch Coach. It follows the areas marketplaces vet: what you list, your pricing, how buyers get access, your support, and your listing images.
Some items are checked from your plan: that you list a digital product (not a service or a physical product), that you have a public paid plan, that each lifetime tier costs less than a year of the matching plan, your deal limits, profit over 24 months and your launch workload. Others, like test logins for the review team, you confirm yourself.
Add your header image and screenshots to check them: the app reads each file’s real format (JPG or PNG only, never WebP) and counts one header image and up to five screenshots. Images are not uploaded or saved.
The live check of your product and pricing pages runs on the server in the full app, because a web page cannot read another site’s status. Marketplace rules change, so items marked “Check current terms” should be confirmed on the marketplace’s partner pages.
Choose one of four models: rewards, donations, equity or lending. Then pick a platform (Kickstarter, Indiegogo, GoFundMe, Patreon, equity platforms and more). Fees change often, so you enter each platform’s current fee yourself.
The planner works out the goal you need after platform and payment fees, taxes, product and delivery costs, a buffer and any extra money the business needs. It checks every reward tier for profit, and whether you have a low-entry tier, a premium tier and a limited early-bird tier.
Stretch goals are checked against the extra money they bring in, so they never eat into delivery. The outreach list tracks the people you will message personally before launch, and gives each one a short message to adapt.
Once you launch, enter pledges day by day. The first-week checkpoint compares you with 30% of the goal in seven days and warns you early if momentum is slow. Seven backer-update templates cover launch day to delivery.
After the campaign, move the money into your plan: as income for rewards and donations, an equity round with a valuation, or a loan with interest and monthly repayments.
Launch Coach gives a readiness score for lifetime-deal, crowdfunding and Product Hunt launches, a 12-week countdown of tasks, beta tester and bug tracking, an FAQ bank, and a launch-week war room for drafting replies.
It also forecasts launch-week support hours against your free hours, so you can line up help before you launch, not during.
Reports export as an Excel workbook (monthly lines, a year-by-year summary and your assumptions), a CSV file and an editable PowerPoint deck with native charts. A JSON backup of a project is always free.
Every chart has its own download button for a PNG image or an SVG file, with the title and legend included.
Boards can be shared as read-only links. Turning sharing off stops the link working.
In the hosted preview, downloads ask you to confirm each file before it is saved. Printing works when the app runs on your own domain.
This prototype saves everything in your browser. Nothing is sent to a server, and clearing your browser data removes it.
Download a backup from Workspace or Reports at any time. “Delete all my data” in Workspace removes everything from this browser.
Country packs set currency, tax defaults, company types, grants and which funding methods are available where you are. Each pack is marked “not yet verified” until someone checks it against official sources.
They are starting points, not legal or tax advice. Check the rules that apply to you with a qualified adviser.
Undo with Ctrl+Z (Cmd+Z on Mac) and redo with Ctrl+Shift+Z. On a chart, use the arrow keys to move between months and Enter to see how a month is calculated.
Every chart has a table view, colours are always paired with an icon or word, and the app works in light and dark themes.